Resources
Free help for business owners.
Everything here is free. Start with the free Exit-Ready Score, then read the guides and articles for the Keys you want to work on.
Start here
Free Exit-Ready Score
Answer 23 questions and see your Exit-Ready Score, the shape of your wheel, and the three Keys to fix first.
- 23 questions
- About six minutes
- Free
Calculators
Work out your numbers
The Nine Keys
A guide to each Key
- 1
Strategy
Know where you're going and how you'll win. Set off with no destination and you end up anywhere.
- 2
Administration
Your time and the paperwork. The little things done, so nothing slips.
- 3
Money
Your numbers are your gauges. They tell you how healthy your business is.
- 4
Marketing
Attract the right customers. A-grade clients, not whoever rings.
- 5
Sales
A simple process, and ask for the yes. Win the jobs you want, not the ones you have to take. Two ears, one mouth.
- 6
Service
Great work every time, so customers walk away saying "wow".
- 7
Systems
The simple way things get done, so it runs without you. Every Key has one.
- 8
Team
The right people in the right seats. Hire slowly. Build a team that works without you.
- 9
Leadership
Lead by example. Have the tough talks, and don't forget the pat on the back.
Selling guides
Thinking about selling?
How to sell a trades business in Australia
The steps, in order, from the buyer's first question to handover.
What is my business worth?
What a buyer pays for, and what pulls the price down.
Selling to your team: how a management buyout works
When your own people could be your buyer.
Small business CGT concessions, in plain words
The four concessions, and the 1 July 2027 change, explained in plain words.
Articles
Short, practical reads
Leadership and Team
When every decision comes back to you
A practical way to move one recurring decision away from the owner.
Read the articleMarketing
Match your message to your market
Before choosing a marketing channel, get clear about who you want to reach and what matters to them.
Read the articleSales and Marketing
Not every enquiry is ready to buy. Here's how to handle each one.
Build a useful path for people who are learning, comparing and ready to act.
Read the article
The book
I'm writing a practical workbook for owners.
The workbook is in progress. It's built around the Nine Keys, for owners who want a business that runs without them. It's out in 2027. Get one email when it's ready.
Join the waiting list