Value
What is my business worth?
By Greg Hamlyn, Founder, Synergy Growth Group. Last updated 29 October 2026.
Short answer
Your business is worth what a buyer will pay for its future profit, and how sure they can be of that profit. If the business depends on you, the profit is less certain, so the price drops. Make it run without you and the business is easier to value and to sell.
What a buyer is paying for
A buyer is paying for future profit, and how sure they can be of it. Anything that makes the profit less certain pulls the price down.
What pushes the price down
- The business depends on you for work, quotes or decisions
- Profit looks good only because you work long hours for no extra wage
- Big customers who are loyal to you, not the business
- No written processes
- Contracts, licences or logins in your own name
- Messy or late books
What helps
- A second in charge who runs a normal week
- Repeat work and service agreements
- Clean numbers that show profit after a fair wage for your work
- Systems a new owner can follow
- A spread of customers
How value is worked out
There are a few common ways to value a small business, and the right one depends on the business and the buyer. Your accountant or a qualified valuer can tell you which applies.
In the program, the Business Review gives a rough range of what the business could sell for today and what drags it down. It is a rough guide, not a valuation.
The quickest way to lift it
Find your flat spot and fix it first. For many owners that is Systems or Administration. Take the free Exit-Ready Score to see yours.
Questions owners ask
- How much is my business worth?
- What a buyer will pay for its future profit, and how sure they can be of it. The less it depends on you, the more it is usually worth. Get a proper valuation from a qualified valuer or your accountant.
- Is there a rule of thumb for my industry?
- There are rules of thumb, but they vary a lot and can mislead. Ask your accountant or a valuer about your business.
- Can you value my business?
- No. I am not a valuer. In the Business Review I give a rough guide to value. It is a rough guide, not a valuation.
This is general information only, not financial or tax advice. Get your own advice from your accountant and a licensed financial adviser.